Reuters first to report Neuberger IPO plans

Dozens of reporters attended a fancy Neuberger Berman luncheon on June 9, but only Reuters went away with the news that the elite money manager was taking steps toward an IPO in the not-so-distant future. Neuberger is a venerable firm that was dragged into bankruptcy along with former parent Lehman Brothers. The story explained that no deal was imminent, but the interview with President Joe Amato revealed that executives of the now employee-owned firm were eager to increase their equity stake and that he fully expects the shares to be floated. The story was unmatched by rivals, including the Wall Street Journal. The New York Times Dealbook blog gave the story prominent play.