Reuters reveals the inside story of Goldman's efforts to save franchise

Reuters offered the first in-depth look at how Goldman’s top executives are working overtime to reassure clients in the wake of the SEC fraud suit. The June 23 special report “Saving Goldman Sachs,” which included interviews with more than a dozen clients and customers, showed how Goldman’s legal troubles caused it to lose out on Booz Allen Hamilton’s $300 million IPO and cost it a spot as a real estate adviser to Calpers. Other interviews revealed how Goldman President Gary Cohn personally reached out to public investment managers and how others offered sushi lunches to prime broker clients. The story was widely cited in the financial media, including New York Times Dealbook, Dealbreaker, ZeroHedge, The Columbia Journalism Review Audit, New York Magazine, and Fierce Finance.