Sears stock jumps 6 pct after Reuters exclusive report on new toy shops

Sears shares climbed almost 6 percent after Reuters exclusively reported on Sept 24 that the retailer will launch toy shops within 85 of its namesake stores next month, including in New York and Chicago. The move from the operator of Sears department stores and the Kmart discount chain comes as competition heats up in the toy retail market ahead of the biggest selling season of the year. Julia Fitzgerald, chief marketing officer for Sears toy business, also gave Reuters the list of Kmarts top toy picks six hours ahead of the official release. The story was unmatched by Dow Jones or Bloomberg.