Reuters first with UniCredit survey of European millionaires

Reuters gave clients an exclusive sneak preview of a UniCredit survey of more than 100 European millionaires’ attitudes towards banks and bankers in the aftermath of the financial crisis. The survey, obtained ahead of its Oct 18 release, showed that the crisis has deeply shaken faith in markets, with some wealthy people even looking at a partial pullout from investments. The story also carried exclusive comments from UniCredit Private Bank Chief Executive Andreas Woelfer that the report underscored the fierce competition gripping the banking industry in retaining wealth clients. The story was picked up on web sites in China, Britain, Canada, the United States, Germany and Malaysia, and those of the New York Times and Asian financial services firm Campbell & Co Ltd and First Financial Corp in the United States.