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Reuters scoops Prada IPO 01.27.2011 Reuters scooped competitors on Jan 27 with news that the board of Italian fashion house Prada, one of the worlds best-known luxury brands, had approved a long-awaited IPO in Hong Kong. The source-based story was unmatched by competitors Bloomberg, Dow Jones and Italian news agencies Ansa and Agi for more than two hours, until the company confirmed it in a statement. Reuters was also ahead of Ansa by six minutes and again unmatched by Bloomberg and Dow Jones on Jan 21, when it revealed that Pradas board would meet on Jan 27 to discuss the IPO. The story was picked up by the Financial Times, with credit to Reuters Milan. Reuters Firsts will need at least flash player 9 to give you the full experience. The latest Flash player can be downloaded here	firsts across any industry Commodities & Energy Energy, metals, agricultural and environmental markets FX & Money Markets Macroeconomics, monetary policy, FX and money markets Politics & Risk Politics and political risk Equity & Derivatives Companies, sectors, M&A and the financial industry Fixed Income Sovereign and corporate debt, credit, and ratings firsts by region Americas View stories from this region Europe / Middle East / Africa View stories from this region Asia View stories from this region Emerging Markets View stories from this region

Equity & Derivatives

Companies, sectors, M&A and the financial industry

Reuters scoops Prada IPO

01.27.2011

Reuters scooped competitors on Jan 27 with news that the board of Italian fashion house Prada, one of the worlds best-known luxury brands, had approved a long-awaited IPO in Hong Kong. The source-based story was unmatched by competitors Bloomberg, Dow Jones and Italian news agencies Ansa and Agi for more than two hours, until the company confirmed it in a statement. Reuters was also ahead of Ansa by six minutes and again unmatched by Bloomberg and Dow Jones on Jan 21, when it revealed that Pradas board would meet on Jan 27 to discuss the IPO. The story was picked up by the Financial Times, with credit to Reuters Milan.

Reuters Firsts will need at least flash player 9 to give you the full experience. The latest Flash player can be downloaded here