Reuters first to report that NYSE sees insurmountable problems in Nasdaq bid

Reuters kept clients days ahead on NYSE Euronext’s rejection of a takeover bid from Nasdaq OMX when it reported exclusively on April 6 that the NYSE considers the deal to be strategically unattractive and one that would face insurmountable antitrust problems. The Reuters story was the first clear sign that NYSEs board could look beyond the premium Nasdaq has offered and reject its bid outright in favor of an existing deal with Deutsche Boerse. Reuters headlines were immediately picked up by Dow Jones and CNBC. A Wall Street Journal columnist for Deal Journal wrote an analysis based on the Reuters report, which was also picked up by the New York Times Dealbook. Bloomberg was unseen on the story. Shares of Nasdaq OMX fell 1.6 percent and shares of Nasdaq OMX fell 1.6 percent. Four days after the Reuters story, NYSE put out a statement rejecting Nasdaq`s bid.