Reuters first with Lamborghini`s new `everyday` model launch

Reuters exclusively reported that Italian luxury sports car maker and Volkswagen unit Lamborghini will launch a new everyday model. CEO Stephan Winkelmann announced the new model at the Reuters Global Luxury and Fashion Summit in Paris. The story was picked up widely by the media and analysts, with highly-respected auto analysts IHS Global Insight dissecting the implications for Lamborghini, its parent, Europe`s largest car maker Volkswagen and its investors in a note dedicated to the subject. IHS said the news probably meant Lamborghini would be moving into production of the Estoque concept car it presented in 2008, which could have more of an impact on competitors making high-performance sedans like BMW, Audi or Mercedes, than on direct competitors including Ferrari and Aston Martin. A Morgan Stanley analyst said significance of the move for Lamborghini and VW would depend on whether they took the risk of taking the model dramatically downmarket compared with current Lamborghinis, thus generating big volumes. Thousands of London commuters also read the story in Metro newspaper credited to Reuters, while The Sunday Times and The Sydney Morning Herald also picked up the story and credited it to Reuters. The new model will be key as Lamborghini surfs a wave of soaring sales