Reuters sets the agenda at international Alzheimer`s meeting in Paris

Reuters exceeded our competitors’ efforts in covering the recent Alzheimer’s Association International Meeting in Paris, providing readers with exclusive stories and agenda-setting news. Reuters had an exclusive interview with Jonathan Allis, who is leading General Electric’s push into an imaging test for Alzheimer’s, and landed a Special Report about the growing debate over when to test for Alzheimer’s in the absence of effective drugs - a story AP and CNN had to match days later. Instead of just writing about the debate, Reuters worked with the Harvard School of Public Health to sponsor one on the subject, moderated by Reuters’ reporter Julie Steenhuysen and live blogged on Reuters.com. Our coverage won wide play, generating hundreds of hits on our website and numerous others including Fox, MSNBC, CNBC, PBS, International Business Times, Fidelity.com, Yahoofinance, and the Chicago Tribune. The Special Report was also featured by the Alzheimer`s Association as among the best coverage of the meeting.