Giving clients what they need on the Obama inauguration

Clients on the trading floor gave Reuters praise for how we covered the inauguration of President Barack Obama on Jan. 20. It was not the ability to focus on the key messages amid the ceremony and symbolism that excited hard-headed customers. It was Reuters speed in pushing out pre-prepared alerts, a full story and a complete text of the Obama speech within seconds of the new president starting to talk that gave them what they needed. Traders were wondering if there would be substantive economic news in the speech. Thanks to Reuters they were able to see quickly what they needed to react to.