Reuters dominates coverage of Cemex global share sale

Reuters dominated coverage of Mexican cement maker Cemex global share offering, Mexicos biggest in years, on Sept. 22 beating Bloomberg and Dow Jones by almost two hours with the pricing of the deal. Reuters got the share issue price from an underwriter as soon as Cemex and its bankers reached an agreement, with Bloomberg and leading Mexican newspaper group Reforma/El Norte forced to pick up the pricing from the Reuters story. The beat built on a series of Reuters stories explaining the significance of the deal, including an analysis prior to the pricing and a poll of pricing expectations. Reuters was ahead again when Cemex placed the shares on the market the next day, alerting clients just 37 seconds after the market opened. Reuters was also quick to send news headlines when Cemex`s shares fell 3 percent and then jumped 4 percent.