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Reuters first with pricing of Santander Brazil offering; world's biggest IPO 10.06.2009 Reuters dominated coverage of Santander Brasil’s $8 billion IPO, a record in Brazil and the world’s largest new stock offering in 18 months. Reporters in Sao Paulo and New York worked their contacts to report the Brazilian pricing 15 minutes ahead of Dow Jones and 38 minutes ahead of Bloomberg on Oct. 6. Reuters also beat Dow Jones by 15 minutes with the deal’s U.S. terms. The previous week, Reuters put out an article citing Brazilian and U.S. analysts who said the IPO pricing was too expensive. U.S. IPO advisory firm IPO Boutique later said the Reuters article was dampening demand for the offering. The article proved prescient: Santander Brasil fell 3 percent in its debut. MARKET IMPACT Shares of Santander Brasil fell 3 percent Reuters Firsts will need at least flash player 9 to give you the full experience. The latest Flash player can be downloaded here	firsts across any industry Commodities & Energy Energy, metals, agricultural and environmental markets FX & Money Markets Macroeconomics, monetary policy, FX and money markets Politics & Risk Politics and political risk Equity & Derivatives Companies, sectors, M&A and the financial industry Fixed Income Sovereign and corporate debt, credit, and ratings firsts by region Americas View stories from this region Europe / Middle East / Africa View stories from this region Asia View stories from this region Emerging Markets View stories from this region

Equity & Derivatives

Companies, sectors, M&A and the financial industry

Reuters first with pricing of Santander Brazil offering; world's biggest IPO

10.06.2009

Reuters dominated coverage of Santander Brasil’s $8 billion IPO, a record in Brazil and the world’s largest new stock offering in 18 months. Reporters in Sao Paulo and New York worked their contacts to report the Brazilian pricing 15 minutes ahead of Dow Jones and 38 minutes ahead of Bloomberg on Oct. 6. Reuters also beat Dow Jones by 15 minutes with the deal’s U.S. terms. The previous week, Reuters put out an article citing Brazilian and U.S. analysts who said the IPO pricing was too expensive. U.S. IPO advisory firm IPO Boutique later said the Reuters article was dampening demand for the offering. The article proved prescient: Santander Brasil fell 3 percent in its debut.